Jason Fried

First after lunch is Jason Fried of 37signals. Jason is a usability designer. He’s talking about theh importance of putting things in context and perspective. How big is small?

Setting expectations. “Now what? What happens next?” Some nice examples of how good designers are thinking about the user situation. Like Amazon’s buttons with short explanations.

Contingency design. Things go wrong. Oh, they do. Design your error messages, especially the crisis points. Preventative and First Aid. Hall of shame, OMG, what shamefull examples, like Network Solutions’ AskJeeves natural language thing, that’s soooo stuupid.

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