Scott Heiferman

Scott Heiferman is talking now. He created Meetup, a tool for organizing local interest groups.

Powerful? You bet. Meetup has more than 350.000 users. Never did any advertising, only word of mouth. Example: Creating a presidential candidate: Howard Dean as president. Meetup on CNN. 270 cities held meetups. 36.000 people registred.

Scott’s message: The big trend. 1950: people meet in groups. 1960s: People watch TV in groups. 1980s: People watch TV alone, bowling alone. 1990: People usd non-internet-PCs. 2000s: Internet, and Meetup.com.

The Internet is a network of people. Space and time is connected in new ways. Using the global network to make local connections.

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