Citizen Advantage, a trademark

International Government Navigator points to Deloitte Research’s Citizen AdvantageTM: Enhancing Economic Competitiveness Through e-Government. A quote:

“In the private sector, success is measured by how business creates a competitive advantage to fuel profits and increase shareholder value — but the public sector demands a more holistic view. To be successful, governments must transform themselves into streamlined, efficient organizations; but they must also deliver extraordinary advantages to the citizens and businesses they serve through new levels of efficiency, accessibility and responsiveness.”

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